About Ticketer - We make public transport personal


It all started in 2009, when Ticketer Founder John realised that operators weren’t head over heels about their ticketing machines. John believed it was time to revolutionise ticketing, using cloud technology to make things simple for the operator.

Now Ticketer is the UK’s most widely deployed smart ticketing systems supplier, with Electronic Ticketing Machines (ETMs) on buses throughout the UK and we have started our international expansion across Europe and the Americas. And it’s not just buses. In fact, there are Ticketer software and devices on most forms of public transport, including trams, trains, hovercraft, and horse trams. You read correctly, horse trams.

Whatever the size of fleet, whatever the form of public transport, we’re by the side of operators, keeping their businesses moving forward through our innovative public transportation technology. In fact, don’t just take our word for it, we were humbled to receive the Queen’s Awards for Enterprise: Innovation 2020. A wonderful way to recognise the importance of this wonderful industry which we’re so proud to be part of.


Keeping this philosophy in mind, we were thrilled to acquire the Norwegian ticketing company FARA, which also has offices in Poland, Sweden, Finland and Denmark.

FARA (an old Norse word for travel) shares the same mission as Ticketer, of ‘Making Travel Easy’ for passengers. Through the very latest technology in ETMs, back office software and passenger facing apps, they focus on providing Real Time Information (RTI) for use on board, online and on mobile to increase the use of public transport. This investment will significantly widen our development capabilities and product portfolios for our customers both in the UK and across the rest of Europe, and fits perfectly into our international expansion plans.

Our combined mission is to make public transport personal. Because, for operators, and passengers, it is. It’s getting someone to work without stress, or home in time for tea, and making it so easy they’ll always use public transport.

We’d love you to get on board.

Meet the Ticketer team Meet the FARA team

An Investor's View of Ticketer

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Our journey

  • September 2009

    Ticketer is founded

  • March 2013

    Implemented traffic light priority for the first time

  • March 2014

    Schedule adherence made available

  • June 2014

    Launched the handheld ETM

  • March 2016

    Introduced the QR code reader

  • December 2016

    Launched contactless transactions

  • January 2018

    Became the UK’s largest ETM supplier outside London

  • March 2018

    Issued our billionth ticket

  • May 2018

    First dual sterling/euro contactless payment made using Ticketer

  • January 2019

    First Tap on/ Tap off contactless roll out

  • March 19

    Issued our two billionth ticket

  • November 2019

    Ticketer acquired the Norwegian ticketing company FARA

The Ticketer way

For the good of the industry

We’re committed, some might say obsessed, with making public transport better, for both operators and passengers. We’re continuously improving and innovating, so that as things change, like account based ticketing and frictionless travel, our operators are ready.

Products that are perfect for purpose

When we develop our technology, we have a saying: “perfect for purpose.” That means it’s innovative technology, but it works in the real world without you having to be a techie. It’s built to be reliable and easy to use for drivers and operators, because the most sophisticated tech should feel simple.

A new-tech company with old-fashioned values

We’re future facing but we do things with a nod to the past. You’ll see it in the way we stick to our word, and do things for the right reason (even if that doesn’t put cash in our pocket), like including ongoing updates without extra charge.

Some of the things we have won


Received 'Most Innovative Public Transport Technology 2022' award, by the UK Transport Awards.

Winners of the 2022 Euro Bus Expo Innovation Challenge Bronze Award.

Winners of the 'ROSCO Silver Award for Contribution to Safer Driving' 2022

Profit Track 100 2021

Ranked in The Sunday Times BDO Profit Track 100, acknowledging the impressive performance and contributions of the featured companies to the economy and society during the pandemic

Transport Ticketing

Winner of the Transport Ticketing Awards 2021 'Digital Champion' Category

Ticketer Award Megabuyte

Listed as 3rd in the Megabuyte Emerging Stars Awards which recognise the top 25 best-performing scale-up Companies of the Year in the UK, for industry-specific software

Ones to Watch award

Named as “One to Watch” in the European Business Awards

Ticketer Award Thames Valley

Thames Valley Chamber of Commerce Business of the Year & High Growth Business of the Year

Gold Winner of the Coach and Bus Innovation Challenge 2019 for our passenger app Kazoot

Read more on our press page

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