Brighton & Hove Buses were already using Ticketer ETMs to offer contactless payments and they wanted to offer another mode of travel that allowed the passenger to simply tap and travel, but in such a way that worked for their graduated fare routes as well as more zonal services. After looking at different options, they decided to implement ‘Tap On, Tap Off’ technology and introduced a new capped value ticket which could be used throughout Sussex, Kent and Surrey.
“The contribution our ‘multi-operator capping’ technology brings to transit payments makes it simple to pay for using several services without pre-planning, always getting the best value fares. We look forward to bringing multi-operator, multi-modal ticketing schemes to cities across Europe and globally, so that many more passengers can benefit from this seamless payment experience.”
Amin Shayan, CEO of Littlepay
Using Ticketer ETM Technology involving ‘Tap On, Tap Off’ readers and Littlepay’s payment processing platform, Brighton & Hove Buses and Metrobus were able to provide a daily cap on fares regardless of the type of ticket requested by passengers. The fares are capped at the cost of the best value day ticket, meaning if a passenger did forget to tap out, the ticket price is automatically capped.
WHAT THIS MEANS FOR BRIGHTON & HOVE AND METROBUS FLEETS
SEAMLESS PAYMENT PROCESS
Passengers simply need to tap their payment device on the reader when boarding to tap on and again when exiting the bus to tap out. Journeys are calculated by the system and are capped to the price of a day ticket.
ACCESSIBLE AND CONVENIENT
Passengers now have a completely accessible and convenient way of paying for travel. Boarding times are reduced, and passengers are experiencing cost-savings benefits.
Enthusiastic uptake by passengers since the launch of ‘Tap On, Tap Off’ contactless has confirmed strong demand for fast, frictionless payment experiences.
- Over 1 million ‘Tap On, Tap Off’ transactions completed – 75,000 per week and rising
- 34,400 passengers experienced savings as a result of fare caps from Oct 2019 – Jan 2020
- ‘Tap On, Tap Off’ used to pay for 31.8% of on-bus payments*
- Less than 10% of passengers on Brighton & Hove buses are now paying with cash
*Based on data for one week – WC 9 February 2020