East Lothian Goes Contactless

27 July 2018

Ticketer has enabled Prentice of Haddington to be the first to offer contactless payments to passengers in East Lothian. The first to use the Ticketer contactless ETMs will be the route from Haddington to Fort Kinnaird retail park.

Prentice is a multi-award winning operator that always aims to make life easier for customers.  The new Ticketer ETMs not only offer contactless payments, but m-Tickets, Apple Pay and Android Pay options.

Other routes will follow in the next few weeks as all of Prentice’s existing ETMs are upgraded.

The operator’s new Marketing Manager, Tam the Ram*, has been helping test the system and will be out and about helping to promote contactless payments in the coming weeks.

John Clarfelt, Managing Director of Ticketer, comments:  “We are delighted and proud to help Prentice to be the first to offer customers in the area the option to pay for their travel in the most convenient way.  All our ETMs offer the exact same functions regardless of the size of the operator because the most important thing is to get passengers on board.”

Ross Prentice, Managing Director of Prentice of Haddington, comments:  “We are always looking to innovate and create a better experience for our passengers. As contactless payments become ever more common in daily life it’s important that we keep pace with the retail sector. Ticketer have made contactless possible for an operator of our size at a reasonable cost and we look forward to continuing our excellent relation with John and his team for many years to come. “

* The Goat is the emblem of Haddington and features all over the town and on top of the Market Cross.  This year Haddington is celebrating 700 years since the signing of a charter by King Robert the Bruce confirming Haddington’s rights as a Royal Burgh. A major day of celebration takes place on 25th August and the organisers have asked if Prentice’s Tam the Ram would make an appearance.


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Some of the things we have won


Received 'Most Innovative Public Transport Technology 2022' award, by the UK Transport Awards.

Winners of the 2022 Euro Bus Expo Innovation Challenge Bronze Award.

Winners of the 'ROSCO Silver Award for Contribution to Safer Driving' 2022

Profit Track 100 2021

Ranked in The Sunday Times BDO Profit Track 100, acknowledging the impressive performance and contributions of the featured companies to the economy and society during the pandemic

Transport Ticketing

Winner of the Transport Ticketing Awards 2021 'Digital Champion' Category

Ticketer Award Megabuyte

Listed as 3rd in the Megabuyte Emerging Stars Awards which recognise the top 25 best-performing scale-up Companies of the Year in the UK, for industry-specific software

Ones to Watch award

Named as “One to Watch” in the European Business Awards

Ticketer Award Thames Valley

Thames Valley Chamber of Commerce Business of the Year & High Growth Business of the Year

Gold Winner of the Coach and Bus Innovation Challenge 2019 for our passenger app Kazoot

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