Ticketer signs up its 500th operator

3 December 2018

Lincolnshire based independent operator Delaine Buses has become the 500th company to sign with Ticketer.  Delaine chose Ticketer because of its reputation in the industry, and the fact that the company was able to go-live with contactless ETMs within weeks instead of months.

Delaine Buses Director, Mark Delaine-Smith, commented: “We are delighted to be Ticketer’s 500th customer, but we very nearly missed this milestone as we should have made this move years ago!  We had delayed the replacement of our previous ETMs in the belief that once contactless was both achievable and cost effective for smaller operators, it was the way forward. We were under the misconception that switching to Ticketer and contactless would be complicated, but the team at Ticketer made the whole process very easy for us; their support staff were brilliant.  In the end we only needed a small proportion of the training on offer as the system is so intuitive to use.”

Delaine saw a need to make the move to contactless after it became apparent that the number of passengers paying with high denomination bank notes was continually increasing. Mark Delaine-Smith explains: “People just don’t use cash like they used to and so they don’t have many opportunities to break into notes.  As a consequence, carrying enough change on board was becoming an issue. Now that we have made the switch, services run much more smoothly because boarding is made quicker with a simple tap of the card.  Ticketer has made contactless a practical option for smaller operators.”

Another benefit that Delaine Buses have found through using Ticketer ETMs is the tracking feature.  The company is able to supply its Twitter feed with up to date information about service delays and diversions.  This has significantly reduced the number of enquires during these periods to almost zero, as Mark Delaine-Smith observes: “we are able to inform people before they reach for their phones to call us.  We recently experienced complete gridlock for over an hour in one of the towns we serve and yet not one passenger called in because we were able to give everyone live updates. Another benefit of this feature is being internet portal based means that smaller operators like us can deal with such situations out of hours, from our mobile phones at home, long after the office has closed.”

The smaller independent operator, like Delaine, is at the core of Ticketer’s business, as managing Director John Clarfelt explains: “Ticketer has grown into the business that it is today by supporting smaller operators like Delaine.  As the business has grown, we have continued to support all our customers equally, no matter how small or large their operations are.  Everyone is treated in the same way, so that everyone can compete successfully in their local markets and offer passengers the same payment experience.”

Alongside one of the 30 new Ticketer machines supplied is Delaine Buses Director Mark Delaine-Smith, Victoria Delaine-Smith and Jennifer Delaine-Smith who are responsible for the day to day management of the system.

– ENDS –

Ticketer is here to personalise public transportation, through ticketing software and devices that are customised for operators, and individualised to the lives that passengers lead.

Committed to making public transport better, Ticketer drives transportation income, insight and operations for operators, and makes travel easier for passengers. Operators can access ticket sales data, view performance and manage fares from anywhere with an internet connection. Nothing needs to be installed on site as the system is supported by a hosted service, and the annual per ETM license ensures that there are no hidden costs, giving the product the lowest Total Cost of Ownership around.

A UK-based company with all software and devices manufactured here, Ticketer offers market-leading ticketing technology, combined with personalised, responsive support.


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Some of the things we have won


Received 'Most Innovative Public Transport Technology 2022' award, by the UK Transport Awards.

Winners of the 2022 Euro Bus Expo Innovation Challenge Bronze Award.

Winners of the 'ROSCO Silver Award for Contribution to Safer Driving' 2022

Profit Track 100 2021

Ranked in The Sunday Times BDO Profit Track 100, acknowledging the impressive performance and contributions of the featured companies to the economy and society during the pandemic

Transport Ticketing

Winner of the Transport Ticketing Awards 2021 'Digital Champion' Category

Ticketer Award Megabuyte

Listed as 3rd in the Megabuyte Emerging Stars Awards which recognise the top 25 best-performing scale-up Companies of the Year in the UK, for industry-specific software

Ones to Watch award

Named as “One to Watch” in the European Business Awards

Ticketer Award Thames Valley

Thames Valley Chamber of Commerce Business of the Year & High Growth Business of the Year

Gold Winner of the Coach and Bus Innovation Challenge 2019 for our passenger app Kazoot

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