Ticketer will be focusing on Mobility as a Service (MaaS) at Transport Ticketing Global at Olympia at the end of January. Ticketer sees public transport as the backbone of MaaS, with Account Based Ticketing as the perfect payment structure to facilitate it.
Ticketer views MaaS as an extended version of an integrated and interoperable public transport network, and with fare integration policies, passengers are incentivised to use mass transit and shared modes of transport over the private car.
Ticketer is ideally placed to facilitate MaaS, not only from an operator point of view in terms of fare integration, but also in providing passengers with current information and the ability to pay for travel in the most convenient way.
Ticketer believes that Account Based Ticketing (ABT) is the payment technology solution for MaaS to succeed. With the passenger as the focus, ABT enables operators to identify who is moving across the mobility network, where, how and more importantly identifies a payment agreement or entitlement to travel associated to the user, so that the trips can be charged. ABT identifies the user in a number of ways, including the use of smartcards, national IDs, EMV bank cards, smartphones or even biometry.
Access to Information and convenience of travel options will dictate the success of true MaaS. To address both of these key points, Ticketer has launched the UK’s first national, multi-operator passenger app, Kazoot. With Kazoot, passengers can plan, pay and travel using a single, free app offering a national view of bus and other modes of travel.
Ticketer developed Kazoot to give travellers everything they need to help them make the right travel choices for them. It puts operators’ own Ticketer system data in the hands of the passenger, making it arguably the most reliable source of multi-operator bus information currently available.
John Clarfelt, Ticketer’s Managing Director, comments: “We are on the cusp of enormous change in the way people move around and also how they pay for their travel. In 2020 we have the ability to provide these services and join up the technology to make MaaS a reality rather than a talking point. But the really exciting thing is that public transport, and not the private car, will be at the forefront of convenient, affordable and sustainable travel for everyone.”