Ticketer, Women in Transport, and Bus Users UK are Finalists at the Transport Ticketing Global Awards for their ‘Women Behind the Wheel: Driving Diversity in Transport‘ campaign.
Ticketer, a leading provider of intelligent ticketing solutions, in partnership with Women in Transport and Bus Users UK, have been named as finalists in Transport Ticketing Global Awards “Best Equity and Inclusion Initiative” category for their campaign ‘Women Behind the Wheel: Driving Diversity in Transport’.
This marks a significant recognition for Ticketer and its collaborators, as the campaign seeks to address the gender disparity within the UK bus industry and empower women in the sector, fostering a more inclusive and diverse working environment whilst setting higher standards for female representation in positions of authority, to create better passenger experiences for women.
The campaign, part of a first-of-its-kind partnership between Ticketer, Bus Users UK, and Women in Transport, consists of a series of videos, which were filmed on location at Reading Buses. The campaign features interviews with key figures from Bus Users UK, Women in Transport, Ticketer, and Reading Buses, shedding light on the experiences of women within the sector and the importance of fostering a more diverse and inclusive workforce.
Emily Arrowsmith, Marketing Manager at Ticketer comments: “We are thrilled to be recognised by the Transport Ticketing Global Awards for our collaborative efforts with Bus Users UK and Women in Transport. The ‘Women Behind the Wheel’ campaign is not just about increasing female representation; it’s about driving positive change in the entire industry to ensure a transport system designed for women. We believe that diversity leads to innovation, and we are committed to making a lasting impact on the future of transportation.”
Sonya Buyers, CEO at Women in Transport comments: “Women in Transport is delighted that the Women Behind the Wheel campaign has been shortlisted for the Best Equity and Inclusion Initiative for the Transport Ticketing Global Awards. Our campaign demonstrates the power of cross-sector collaboration in raising the profile of a vital issue that impacts everyone. Our hope is that this is just the start of working together to foster greater inclusivity and safety and will help us move further forward with creating an environment that supports the participation and advancement of women in the sector.”
Victoria Walker, Programme Manager at Bus Users UK comments: “We are incredibly proud to be part of ‘Women Behind the Wheel’. Being shortlisted for this prestigious award recognises the value of this work and will help raise awareness of the need for representation and inclusion in transport.”
You can watch the full ‘Women Behind the Wheel: Driving Diversity in Transport’ video below.
Winners will be announced at the Transport Ticketing Gala Dinner & Awards ceremony on 5th March 2024.