Lunch with Leon Daniels: A Bite-Size Transport Podcast

5 September 2020

John was delighted when Leon Daniels asked if he wanted to have a chat over lunch. Leon has interviewed a plethora of industry experts, and you can find the full series online.

Barrister, butcher and now busman: John Clarfelt has revolutionised on-bus payments with his start-up Ticketer which now has 25,000 on-bus electronic ticket machines (ETMs) in the UK.

Having qualified as a barrister and having also been a butcher, Ticketer is his third venture.

His mantra is ‘there must be a better way’ and through Ticketer he’s made this happen.

Over Lunch with Leon Daniels, he chats about how cashless payments have changed society and what the possibility is for charging passengers after a journey is made, to get them the very best fare.

They talk about the relationship of trust between operators and passengers and what more can be done by using data.

“The UK is very far advanced in terms of ETMs,” he says adding that public transport should be “enjoyable to travel on and efficient to operate.”

They mull over the possibilities for variable pricing on public transport according to demand, how to take fares without intervention (i.e. the passenger simply walks on and off, never touching in or out or buying a ticket) using facial recognition and how data about passenger loadings could improve vehicle utilisation.

Given how much Ticketer has changed the face of transport ticketing already, and the enthusiasm of enlightened operators, their discussions about the future might become reality sooner than we think…

[Courtesy of Mel Holley, Editor, ITT Hub News]

Some of the things we have won


Received 'Most Innovative Public Transport Technology 2022' award, by the UK Transport Awards.

Winners of the 2022 Euro Bus Expo Innovation Challenge Bronze Award.

Winners of the 'ROSCO Silver Award for Contribution to Safer Driving' 2022

Profit Track 100 2021

Ranked in The Sunday Times BDO Profit Track 100, acknowledging the impressive performance and contributions of the featured companies to the economy and society during the pandemic

Transport Ticketing

Winner of the Transport Ticketing Awards 2021 'Digital Champion' Category

Ticketer Award Megabuyte

Listed as 3rd in the Megabuyte Emerging Stars Awards which recognise the top 25 best-performing scale-up Companies of the Year in the UK, for industry-specific software

Ones to Watch award

Named as “One to Watch” in the European Business Awards

Ticketer Award Thames Valley

Thames Valley Chamber of Commerce Business of the Year & High Growth Business of the Year

Gold Winner of the Coach and Bus Innovation Challenge 2019 for our passenger app Kazoot

Read more on our press page

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