Transport Ticketing Global: Discussing Data Insights & Account Based Ticketing

16 February 2023

Andreea Reardon, Group Chief Product & Technology Officer and Richard Blackburn-Hughes, Head of Commercial, will be letting you in on the trends and future for Account Based Ticketing (ABT) and sharing how you can unlock the value of data. Speaking at Transport Ticketing Global in London, they will share their insights on how operators can use data and ABT to increase their passenger numbers.

We couldn’t let Andreea and Richard speak at the conference without sharing with us first what they’ll be talking about.



There are a number of different approaches to ABT and Andreea will be exploring the different models of fare collection delivery to achieve ABT. In its simplest form, Account Based Ticketing means passengers don’t need to purchase a ticket before they board public transport. It opens up frictionless travel, giving passengers the opportunity to pay for travel with their contactless card, mobile phone and many other methods.

In a panel discussion, along with four other senior industry figures, Andreea will be discussing:

  • What pitfalls should Public Transport Operators (PTOs) and Public Transport Authorities (PTAs) avoid when upgrading their Automated Fare Collection (AFC) system to ABT?
  • What trends are we seeing across Europe and the world now relating to ABT?
  • Where and how do we see ABT developing?
  • What does the future look like and what opportunities are there to exploit for agencies that deploy ABT?

“We’re seeing an increased take up in the adoption of Account Based Ticketing solutions, both by Public Transport Operators / Authorities. Especially in the context of the lockdown, which changed travel patterns and behaviours. Passengers are now more inclined to have flexibility in their travel, and the traditional one-day tickets and season tickets are not necessarily as popular as they used to be pre-pandemic as less people commute daily. As a consequence, travel and payment methods have had to adapt. Account Based Ticketing has resolved that flexibility issue. It allows operators to take away the hassle of identifying a ticket for travel from the passenger to make travelling simpler, with fares are calculated in the back-end to give passengers the best value for their travel. I’m certain we’ll see more and more ABT schemes being rolled out in the future.”

Catch Andreea on Tuesday 7th March at 3pm in Theatre 1, for a 40m panel discussion titled: ‘What Makes a Successful ABT Implementation?’



Data – it’s the hot topic. How do you use it? How can you become more efficient? How can you understand your customers? That’s only the tip of the iceberg. It allows you to not only assess the current situation, but it allows you to plan and even to predict the future.

Richard will be talking through some of the ways data can help operators overcome many of the challenges they face. Covering everything from how driver performance can be monitored through to identifying fraud, there’s practical hints and tips on how data can open up operational benefits. Data is becoming easier to access and Tap Off Readers are providing operators with previously unavailable data and deeper insights into how customers use the transport network. Richard shares his passion for using data to better improve public transport operations.

“Operators have the ability to use any of the ticketing and passenger data which is collected. It’s all useful. It’s all available. It’s just finding a way to drill down into what’s there – that’s the challenge. Everything is available from driver performance through to revenue, from passenger boarding points through to vehicle occupancy and beyond. When enriched visualisations of data are available, operators can get quick and easy access to these vital data insights.”

Catch Richard on Wednesday 8th March at 10am in Theatre 2, for a 20m speaker slot titled: ‘Insights to Improve Public Transport Operations’.



Hear from Andreea, Richard and many of their industry colleagues on 7 and 8 March at Olympia, London.

Join your industry peers at the world’s largest public transport forum event for smart ticketing & mobility professionals. Get your free ticket here: Transport Ticketing Global 2023 (

Some of the things we have won


Received 'Most Innovative Public Transport Technology 2022' award, by the UK Transport Awards.

Winners of the 2022 Euro Bus Expo Innovation Challenge Bronze Award.

Winners of the 'ROSCO Silver Award for Contribution to Safer Driving' 2022

Profit Track 100 2021

Ranked in The Sunday Times BDO Profit Track 100, acknowledging the impressive performance and contributions of the featured companies to the economy and society during the pandemic

Transport Ticketing

Winner of the Transport Ticketing Awards 2021 'Digital Champion' Category

Ticketer Award Megabuyte

Listed as 3rd in the Megabuyte Emerging Stars Awards which recognise the top 25 best-performing scale-up Companies of the Year in the UK, for industry-specific software

Ones to Watch award

Named as “One to Watch” in the European Business Awards

Ticketer Award Thames Valley

Thames Valley Chamber of Commerce Business of the Year & High Growth Business of the Year

Gold Winner of the Coach and Bus Innovation Challenge 2019 for our passenger app Kazoot

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