Operators can add bespoke coupons using the Ticketer portal and ETM. Coupons enable operators to support local businesses and reward passengers by printing offers and special deals for shops, restaurants, or cafes as part of the ticket transaction.
What is it….?
With the coupons feature, operators can simply, and easily, create and associate a detachable printed coupon for any purpose. From the Ticketer portal, operators can define the content of the coupon including text and logo as required. This coupon can then be associated with one or more services, one or more zones within a service, one or more tickets and a validity period within which the coupon would only be printed within.
The ability to target certain demographics in this way be an effective means of conveying a message to the travelling customer, for example, forthcoming changes to services, or fares. Or as a very attractive marketing proposition to local businesses, so if a local restaurant is offering free children’s meals, all child tickets could print a specific coupon for that particular establishment. Coupons can even be associated to non-printing tickets, so concessionary card holders need not miss out and those passengers could still be targeted with a coupon even if they do not normally expect a ticket to be printed.
And a recent enhancement allows the coupon to be only printed once per transaction, not on every ticket. So, should you have an informational coupon for example, this need only be printed once, not with every ticket should multiple tickets be purchased together.
All coupons issued are recorded in the back office so operators can keep a constant track of where and when coupons have been issued.
Drop us a line if you wish to have more information on how Coupons can help you add value for your passengers.
Received 'Most Innovative Public Transport Technology 2022' award, by the UK Transport Awards.
Winner of the Transport Ticketing Awards 2021 'Digital Champion' Category
Ranked in The Sunday Times BDO Profit Track 100, acknowledging the impressive performance and contributions of the featured companies to the economy and society during the pandemic
Listed as 3rd in the Megabuyte Emerging Stars Awards which recognise the top 25 best-performing scale-up Companies of the Year in the UK, for industry-specific software
Named as “One to Watch” in the European Business Awards
Thames Valley Chamber of Commerce Business of the Year & High Growth Business of the Year
Gold Winner of the Coach and Bus Innovation Challenge 2019 for our passenger app Kazoot