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Blackpool Transport has successfully rolled out the new Ticketer Handheld device across its full fleet of trams, allowing contactless payments on their complete network.

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The Challenge

Following the successful deployment of Ticketer ETMs within Blackpool Transport’s modern bus fleet, the next step was to go contactless on their tram network.

The previous ticketing solution within their trams meant conductors had to always carry spare batteries with them, which not only provided logistical challenges but also caused downtime in ticket sales when batteries needed replacing. This was front of mind when looking for new ticketing options.

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The Outcome

Operational benefits have exceeded all expectations from Blackpool Transport, and with the new Ticketer Handheld, duties can be completed without any battery or device changeovers, avoiding disruption to passengers.

The new Ticketer Handheld, with its full ticketing capabilities, can take ITSO cards, contactless EMV bank cards, cash and scan QR Codes. With the new contactless payments option, Blackpool Transport saw a drastic shift, with over 50% of their customers choosing to pay with their bank cards in the first two weeks of launch. This is a trend they anticipate will grow across 2022, accounting for around 70% of all onboard fares by the end of the year.

“Customers enjoy the improved boarding speed and ease of purchase, and the new machines bring a lot of benefits for our conductors, as well as improving our access to data and insights.”

Jane Cole, Managing Director at Blackpool Transport


Blackpool Transport already uses the Ticketer ETM, serving the Fylde Coast with a high frequency bus network linking Lytham, St Annes, Blackpool, Bispham, Fleetwood, Cleveleys and Poulton. The Blackpool tramway runs for 11 miles along the coast using modern, light rail trams. Blackpool sees over 16 million visitors annually and offering a public transport service that is reliable and efficient is essential.


The Ticketer teams have worked in close collaboration with Blackpool Transport to deploy a product that is suitable for their specific use case and operational needs.

After a period of close cooperation on testing and trialling, the system went live, and contactless payments are now successfully accepted on all trams. The Ticketer Handheld works seamlessly with the rest of their network and was easily integrated with their existing Ticketer Portal.

This became Ticketer’s largest deployment of the new Ticketer Handheld device with one single operator to date.


Modern ticketing system

For passengers, there is now no need to plan journeys and purchase a ticket in advance. The flexibility brought by the numerous payment options on-board, makes the ticket purchase easy and hassle free. Passengers can now travel seamlessly using contactless meeting expectations in their everyday lives.

Contactless payments

With the contactless capabilities, transaction times are much faster, which means increased fare revenue collection at peak times.

Importantly, with Blackpool being a tourist hot spot, international travellers are no longer restricted to only use the public transport network if they carry local currency but can freely hop on a local service and pay for their ticket using a contactless bank card.

Conductor satisfaction

In addition to the contactless capabilities of the new Ticketer Handheld, low weight, compact form factor, increased battery life and high reliability are all features that are highly appreciated by the conductors. Conductors can now have their full focus on assisting passengers and collecting revenue, and as a result conductor productivity has increased by 30%.

Data collection

The value of data collection is another significant benefit Blackpool Transport have experienced since the initial Ticketer roll out, and they are now able to determine the age group of the customers, calculate the profitability of multi-use tickets, as well as the number of times a ticket is used.


Some of the things we have won


Received 'Most Innovative Public Transport Technology 2022' award, by the UK Transport Awards.

Winners of the 2022 Euro Bus Expo Innovation Challenge Bronze Award.

Winners of the 'ROSCO Silver Award for Contribution to Safer Driving' 2022

Profit Track 100 2021

Ranked in The Sunday Times BDO Profit Track 100, acknowledging the impressive performance and contributions of the featured companies to the economy and society during the pandemic

Transport Ticketing

Winner of the Transport Ticketing Awards 2021 'Digital Champion' Category

Ticketer Award Megabuyte

Listed as 3rd in the Megabuyte Emerging Stars Awards which recognise the top 25 best-performing scale-up Companies of the Year in the UK, for industry-specific software

Ones to Watch award

Named as “One to Watch” in the European Business Awards

Ticketer Award Thames Valley

Thames Valley Chamber of Commerce Business of the Year & High Growth Business of the Year

Gold Winner of the Coach and Bus Innovation Challenge 2019 for our passenger app Kazoot

Read more on our press page

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