Industry first – Bespoke coupon printing from Ticketer

29 September 2016

At this year’s Euro Bus Expo, on stand T170 in the Technology Zone, Ticketer will be launching an industry first. The company has developed the facility for operators to add bespoke coupons to tickets as they are printed from the Ticketer Electronic Ticket Machine. This exciting new innovation has been designed to give operators the ability to incentivise and reward passengers at absolutely no additional expense.

The coupons differ from the traditional money off coupons, typically printed on the back of tickets, because they can be tailored to the time of day, day of the week and even to the route or ticket type. They are available now to all existing Ticketer operators through the Ticketer back office, enabling them to set the coupons up themselves, instantly.

Offers can feature local businesses that are on a specific bus route, and can be tailored so that they are relevant at a specific time of day, such as promotions for breakfast or Sunday brunch. They can also feature seasonal offers, for example during the summer or at Christmas.

Ticketer is the only ticketing company that offers these bespoke coupons, through a new, simple to use facility in the Ticketer back office. Operators simply log on and access a new page to set up the parameters for issuing the coupons, set up the wording and even include logos.

John Clarfelt, Managing Director of Ticketer, comments: “We are constantly working with our clients to find ways for them to get the most out of our ETMs, and to help drive more passengers on bus. The new coupon facility is all about giving the operators more tools with which to run their business and add value for their customers with offers that are tailored to them. And the great thing is it costs our clients absolutely nothing to do it.”

As well as the new coupons facility, Ticketer will be on hand to demonstrate the very latest developments in smart ticketing and fare collection. All Ticketer machines, including the ever popular hand-held devices, run the same software, and report seamlessly to the same back office. Ticketer’s ETMs have the ability to accept cash, commercial and concessionary ITSO cards, contactless payments and m-tickets.

For further information please contact:

Some of the things we have won


Received 'Most Innovative Public Transport Technology 2022' award, by the UK Transport Awards.

Winners of the 2022 Euro Bus Expo Innovation Challenge Bronze Award.

Winners of the 'ROSCO Silver Award for Contribution to Safer Driving' 2022

Profit Track 100 2021

Ranked in The Sunday Times BDO Profit Track 100, acknowledging the impressive performance and contributions of the featured companies to the economy and society during the pandemic

Transport Ticketing

Winner of the Transport Ticketing Awards 2021 'Digital Champion' Category

Ticketer Award Megabuyte

Listed as 3rd in the Megabuyte Emerging Stars Awards which recognise the top 25 best-performing scale-up Companies of the Year in the UK, for industry-specific software

Ones to Watch award

Named as “One to Watch” in the European Business Awards

Ticketer Award Thames Valley

Thames Valley Chamber of Commerce Business of the Year & High Growth Business of the Year

Gold Winner of the Coach and Bus Innovation Challenge 2019 for our passenger app Kazoot

Read more on our press page

Join the Ticketer journey

Let's go!